Knowledge Centre
Fundraising

Starting a community fundraiser in your city

Step-by-step guide to launching a local campaign that people trust and support.

Ritu Malhotra, Community Lead 6 min readPublished 22 August 2025

A community fundraiser is the fastest way to rally your neighbourhood, colleagues, or WhatsApp group around a cause you care about.

Step 1 — Pick a verified cause

Choose from the Anudaan verified list. Skip the temptation to invent your own — donors trust vetted causes.

Step 2 — Set a realistic goal

First-time fundraisers do best with goals of ₹25,000 – ₹1 lakh over 30 days.

Step 3 — Personal video

A 30-second video from you — why this cause, why now — increases conversion by 3x on our platform.

Step 4 — Weekly updates

Post short updates every Sunday. Donors who see updates are 2x more likely to give again.

NGOs featured in this article

A women-led cooperative reviving 400-year-old Kutchi weaves.

Kutch, Gujarat

Digital-first classrooms for first-generation learners.

Dharavi, Mumbai

Contribute to a cause from this article

Starting your own fundraiser? These verified causes are the easiest to rally a group around.

Working capital for women weavers in Kutch cooperatives

Kutch, Gujarat · Women Empowerment

₹8,75,000 raised · 73% funded

Contribute
Skill training and micro-loans for women in Dharavi

Dharavi, Mumbai · Women Empowerment

₹5,60,000 raised · 70% funded

Contribute

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